Jewelry store displays usually determine the success and effectiveness of selling jewelry. Display of certain jewelry can get ignored if it not given the attention it deserves. There are many ways to display jewelry that will attract customers and excite them to make a jewelry purchase.
Jewelry and Background
There should be a contrast between the pieces of jewelry and their backgrounds. Clear gemstones, such as diamonds and crystals, need a plain dark background that will draw attention to the pieces and provide a more dramatic effect.
A background that has too much detail will also clutter the display and can confuse the customer. The customer needs to be able to identify quickly the piece and not have to search for it. The jewelry is not part of the display; the display should be designed to bring out the best in a piece of jewelry.
Nature of the Jewelry
Jewelry tends to be formal or informal. Jewelry that is formal should be presented elegantly such as on silk or velvet cloths. Boutique necklace displays and necklace stands can be used to highlight the finest necklaces and leatherette bracelet stands can emphasize the fine points of a high-quality bracelet.
More casual jewelry, in contrast, can be displayed in a more informal manner, using a background of natural materials such as sand or rocks to display this kind of jewelry. Economy jewelry store displays are best for showing off casual jewelry while minimizing their less formal aspects.
Jewelry Organization
jewelry store displays that cram too many pieces into one display to show the customer an entire inventory can overwhelm the customer and make them more inclined to leave. Some initial offerings can be shown to the customer and if questioned about additional choices, the sales associate can provide them upon request, with the customer then more likely to take the time to look through everything that is available.
Also, by keeping the jewelry display uncluttered and uncomplicated, it can be changed easily when new pieces come in so that it can be kept fresh and attractive. A display that is effective in its objective to attract is also easy to dissemble and reassemble when the time comes to change it.
