Digital printing is the best if the objective is to quick-turn a project. Digital allows for customization, personalization, and is an ideal choice for short-run printing jobs. Digital printing is the right choice for those who demand quality but have a small budget. Typically, an offset-publishing service requires several mechanical steps. The steps include the creation of proofs, stripping pieces together, and the production of plates. For short runs, costs are contained when the job is done on digital equipment. Business moves quickly. It is common to expect that supporting printed materials be as up-to-date as the product. Digital designs are quick and easy to update or change.

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