Email campaigns are vital to sales professionals around the world, especially if they do most of their business in the online marketplace. Most people in the world access the internet to research products, and to buy the products or services after they have found the best deal. If you have a lousy email campaign, then that issue alone will make your sales decline more rapidly than anything. The following are 5 tips to help sales professionals improve their campaigns.
1. Don’t Mislead Your Customers. Subject lines should be compelling and truthful. Never mislead your customers if you expect to get sales. Your subject line should be clear, concise, and interesting, unless you want your customers to get bored after the first few times of getting your emails.
2. Be Concise. Your customers are probably busy people that don’t have a lot of time to waste. Customers can be impatient, and they don’t want to see clever email tactics that go on and on. Get to the point and be direct with what you are offering. This is the way to get and maintain their business.
3. Avoid Overkill. Many companies try to pack different promotions or events into one email, making it lengthy and time consuming to read. Emails readers often have short attention spans, and they will lose interest quickly if the email is long. Always send multiple emails, with only one subject per email to gain and keep their attention. Short and sweet is the rule of thumb here.
4. Give Value. Give your readers something for taking the time to read your email. Useful information or a discount coupon will go a long way. If they feel like they are a valued customer, then they will be more apt to purchase your products or services. Sales professionals need to give them something that will keep them continually coming back for more.
5. Include a Call to Action. If you write your email correctly, then you will get more prospective customers that will actually view it. Don’t just leave them hanging! You need to give them a call to action that will tell them what you would like for them to do next. Invite them to sign up for your newsletter, have them enter to win a prize, or whatever it is that you want them to do. Always provide internal links, so that they can access the information that you would like for them see.
The effectiveness of your email campaign can make or break whether or not you succeed in sales. Always write a catchy and professional email that is proofread carefully, to ensure that there are no misspellings. While no email campaign is the same, these tips will help to improve yours.
Doug Dvorak is sales professionals from The Sales Coaching Institute. He provides sales training that will help you achieve lasting improvement in sales business.