Dealing with the world of online marketing and advertising means navigating a bunch of new concepts and learning new acronyms. One of the more common terms you’ve probably heard is SEO, which stands for Search Engine Optimization. You might have also heard of PPC service from time to time, and wondered what that meant. PPC service is closely connected to SEO, and they’re often done in conjunction with each other. So what fundamentally is PPC service?

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